5 Website Mistakes That Could Be Turning Parents Away from Your Kindergarten

Your kindergarten might have a warm, nurturing environment and a fantastic team, but if your website doesn’t reflect that, parents may never take the next step.

In the digital age, your website is often the first impression a parent gets of your school. It only takes a few seconds for them to decide whether they’ll stick around or click away.

Here are five common website mistakes that could be costing you valuable inquiries, and how to fix them:

1. Slow Loading Speed and Cluttered Design

Parents are busy. If your website takes too long to load or feels overwhelming with too many colors, fonts, or blocks of text, visitors will leave before they even see your offerings.

Solution:
Use a clean, modern layout with minimal distractions. Make sure images are optimized so they don’t slow down your site. A simple, soft design with clear navigation makes a stronger impact.

2. No Clear Call-to-Action (CTA)

What do you want visitors to do after landing on your website? Schedule a tour? Fill out a contact form? Many school sites forget to guide the parent to take action.

Solution:
Add clear CTAs on each page. Examples:

• “Book a School Visit”

• “Schedule a Call”

• “Download Our Brochure”
  Place these in visible areas like your homepage banner and footer.

3. Outdated Photos and Unresponsive Layouts

Photos from years ago or a layout that doesn’t look right on phones can make your school appear outdated even if your actual facility is thriving.

Solution:
Use recent, high quality images that show joyful, natural moments at your school. And ensure your site is mobile-friendly, since most parents browse on their phones.

4. No Testimonials or Social Proof

If parents can’t find reviews or feedback from others, they may hesitate to trust your school—no matter how good your copy sounds.

Solution:
Feature a few kind words from happy parents. Better yet, include names and photos (with permission). It builds trust instantly.

5. Hard-to-Find Contact Info or Application Form

Many kindergartens hide their most important details like phone number, address, or application process—deep within the site.

Solution:
Make contact information available on every page. Include a “Contact Us” button, map location, and a short explanation of how to apply or inquire.

Your website doesn’t need to be fancy but it does need to be functional, inviting, and aligned with what parents are looking for.

👩🏽‍💻 Need help updating your kindergarten’s website?
At AwStart, we specialize in user-friendly websites built for kindergartens, preschools, and early education centers. Reach out for a free website check today.